Marketing Automation Expert · Since 2018

The marketing automation expertwho builds thewhole system.

Websites. Traffic. Ads. CRM. Automation.

I build and manage websites, SEO, paid campaigns, CRM systems, GoHighLevel workflows, and automation that connect the full customer journey from first click to booked customer.

8+Years in digital growth
WorldwideClients across global markets
Full stackWebsites, SEO, ads and automation
LiveSystems supporting active businesses
Web Design and Development WordPress Landing Pages Technical SEO Local SEO Content SEO Meta Ads Google Ads GoHighLevel CRM Automation Lead Follow-Up Missed Call Recovery Web Design and Development WordPress Landing Pages Technical SEO Local SEO Content SEO Meta Ads Google Ads GoHighLevel CRM Automation Lead Follow-Up Missed Call Recovery
02 02 / The Complete System

Most businesses do not need another disconnected service.

They need one system connecting traffic, websites, enquiries, CRM stages, follow-up, booking, sales, and reporting.

As a marketing automation expert with a development background, I understand and build the full customer journey instead of improving only one part of it.

See how the full system works →
01Traffic
02Website
03Form or Call
04CRM
05Follow-Up
06Booking
07Sale
08Reporting
Moaz Arshad, digital growth and marketing systems specialist
8+Years shipping · Since June 2018
03 / About

The developer behind the marketing systems.

I started working in digital marketing and development in June 2018 while completing my Computer Science degree.

My early work focused on WordPress development and SEO. Over time, that expanded into Meta Ads, Google Ads, ecommerce growth, CRM systems, GoHighLevel automation, lead follow-up, reporting, and custom development.

Since then, I have worked with businesses worldwide, including ecommerce brands, transport operators, martial arts academies, real estate companies, coffee businesses, nonprofit campaigns, and local service providers.

Today, I work as a marketing automation expert who combines development, marketing, paid acquisition, and automation to build complete systems that help businesses attract, track, and convert more opportunities.

COMPUTER SCIENCEWEB DEVELOPMENTSEOPAID ADSCRMAUTOMATIONAI-ASSISTED DEVELOPMENT
Read My Full Story
04 04 / Experience

From building websites to building complete growth systems.

Eight years, four chapters, one direction of travel: from single deliverables to systems that carry a business from first click to booked customer.

2018

Web Development and SEO

Started working while completing my Computer Science degree. Built the WordPress website for LMNTAX, a Virginia-based tax firm, and supported its SEO.

2019 to 2023

Websites, SEO and Real Estate Lead Generation

Built and managed the Premier Choice International website, supported SEO, and ran Meta lead generation campaigns for real estate.

2023 to present

Multi-Business Digital Growth

Supported businesses including Dallas Parrots, Sixth Sense Martial Arts, Sayfani Coffee Coppell, Qurbani.us, Kikos Parrots, and other projects managed through Digifik.

Current

Automation, Paid Ads and AI-Assisted Development

Now manage websites, SEO, Google Ads, Meta Ads, CRM systems, GoHighLevel workflows, and AI-assisted website and app development.

06 06 / Business Models

Built for businesses that depend on leads, bookings, and repeat customers.

I do not organise this work by industry. What matters is how the enquiry arrives and what has to happen next.

APPOINTMENT-DRIVEN

Appointment-Driven

Businesses where revenue depends on a calendar staying full and enquiries turning into attended appointments.

Where it shows up

  • Martial arts academies
  • Clinics
  • Studios
  • Practices
  • Consultation businesses

What gets fixed

  • Slow response
  • Booking friction
  • No-shows
  • Reminder gaps
  • Lead follow-up
  • Reactivation
CALL-DRIVEN

Call-Driven

Businesses where the phone is the pipeline, and a missed call is a lost job rather than a missed message.

Where it shows up

  • Taxi businesses
  • Transport operators
  • Real estate
  • Local services
  • Professional services

What gets fixed

  • Missed calls
  • Call tracking
  • Quote follow-up
  • Lead routing
  • Booking handoff
  • After-hours enquiries
ENQUIRY-DRIVEN

Enquiry-Driven

Businesses where buyers research first, ask questions, and buy once the follow-up earns their trust.

Where it shows up

  • Ecommerce
  • Retail
  • Property projects
  • Product businesses
  • Nonprofit campaigns

What gets fixed

  • Product enquiries
  • Lead nurturing
  • Customer follow-up
  • Sales tracking
  • Attribution
  • Repeat business
Worked withDallas ParrotsSixth Sense Martial ArtsSayfani Coffee CoppellPremier Choice InternationalBuraq Business CenterXO CABSAura CarsQurbani.usLMNTAXKikos Parrots
07 07 / Featured Work / Ecommerce

Dallas Parrots: SEO, paid ads, ecommerce, and automation working together.

Dallas Parrots ecommerce storefront and product pages

Dallas Parrots storefront and product pages

Dallas Parrots SEO overview showing organic keywords, monthly organic traffic, domain authority and backlinks

Organic search overview: keywords, monthly traffic and backlinks

$40K to $126KApproximate monthly revenue, within one year

This was a multi-channel business growth outcome supported by website improvements, SEO, paid advertising, phone bookings, customer follow-up, ecommerce management, and sales process improvements. No single channel produced it on its own.

MarketTexas, United States
SectorEcommerce, exotic birds
Engagement2023 to present
  • Website and ecommerce management
  • SEO
  • Google Ads
  • Meta Ads
  • Phone booking support
  • Customer follow-up
  • CRM improvements
  • Sales process support
View Full Case Study
08 08 / Featured Work / Automation

Lead generation connected to a working follow-up system.

09Pipeline stages
06Active workflows
2,400+Contacts managed

The system was designed to make sure leads were not only generated, but also contacted, tracked, booked, and followed up consistently.

  • Trial booking
  • SMS follow-up
  • Appointment tracking
  • Meta Ads support
  • No-show recovery
  • Email follow-up
  • Lead management

Generating a lead is only the first step. The value comes from what happens after the enquiry arrives.

See the Automation Build
Sixth Sense Martial Arts GoHighLevel dashboard showing opportunity status, pipeline value and conversion rate

GoHighLevel dashboard: opportunity status, pipeline value and conversion rate

09 09 / Paid Acquisition

Paid campaigns managed with the full funnel in view.

I do not manage ad campaigns in isolation. I review the offer, landing page, tracking, lead form, CRM, follow-up, and booking process around them.

Meta Lead Generation

Buraq Business Center

Commercial real estate lead generation running on Meta instant forms, with audience planning and creative direction handled alongside the campaign build.

INSTANT FORMSAUDIENCE PLANNINGCREATIVE DIRECTIONLEAD QUALITYOPTIMIZATION
Meta Ads Manager showing the Buraq Business Center campaigns, results, reach and impressions

Meta Ads Manager: Buraq Business Center campaign performance

Meta Ads Manager showing the Sixth Sense Martial Arts lead and engagement campaigns

Meta Ads Manager: Sixth Sense lead and engagement campaigns

Meta Ads and CRM

Sixth Sense Martial Arts

Class enquiries and trial bookings routed straight into the CRM, so every lead lands in a pipeline stage with follow-up attached rather than in an inbox.

CLASS ENQUIRIESTRIAL BOOKINGSCRM FOLLOW-UPAPPOINTMENT TRACKINGCONVERSION FLOW
Google Ads and Meta Ads

Dallas Parrots

Ecommerce sales, product enquiries and phone bookings across both platforms, with retargeting and follow-up treated as part of the same campaign rather than an afterthought.

ECOMMERCE SALESPRODUCT ENQUIRIESPHONE BOOKINGSRETARGETINGFOLLOW-UP
Meta Ads Manager showing the Dallas Parrots conversion and engagement campaigns

Meta Ads Manager: Dallas Parrots conversion and call campaigns

10 10 / Selected Work

Work across global markets.

Twelve projects across ecommerce, transport, property, hospitality, dental, campaigns and my own products. Filter by the work involved.

Dallas Parrots ecommerce storefront
Ecommerce, SEO, Paid Ads

Dallas Parrots

Website and ecommerce management, SEO, Google and Meta campaigns, and follow-up automation.

Texas, US
Sixth Sense Martial Arts website homepage with enquiry form
Automation, Paid Ads

Sixth Sense Martial Arts

Nine-stage pipeline, six live workflows, trial booking and no-show recovery.

Texas, US
Premier Choice International real estate website homepage
Website, SEO, Meta Ads

Premier Choice International

WordPress build, SEO, and four years of Meta lead generation for property.

Real Estate
LMN Tax Inc website homepage
Website, SEO

LMNTAX

WordPress build and six months of SEO. The first client engagement, in 2018.

Virginia, US
Sayfani Coffee House website homepage
Website, CRM

Sayfani Coffee Coppell

Coffee house website connected to a GoHighLevel account for customer follow-up.

Texas, US
Buraq Business Center website homepage
Paid Ads, CRM

Buraq Business Center

Meta lead generation feeding a CRM build with pipeline and workflow structure.

Islamabad, PK
Fahad for Irving campaign website homepage
Website

Fahad Ahmed campaign

Campaign website delivered against a fixed election deadline. The candidate won.

Texas, US
XO Cabs website homepage with booking call to action
Website, Booking System

XO CABS

Website and a repeatable booking system, shared with a second UK executive transport operator.

United Kingdom
Qurbani in India website homepage with ordering options
Website, Seasonal Campaigns

Qurbani.us

Seasonal ecommerce and services operation with campaign support.

United StatesCase study in preparation
Dental Growth Ops website homepage with a free growth plan enquiry form
Website

Dental Growth Ops

Website and enquiry journey for a dental marketing agency.

DentalCase study in preparation
Digifik digital marketing agency website homepage
Website

Digifik

Website for the agency through which several of these projects were managed.

Virginia, USCase study in preparation
SmartDietChoices nutrition calculator platform homepage
Apps, Web Tools

Built with Claude Code

A 17-tool calculator platform, two published Android apps, and this website.

Own Products
11 11 / Process

One person who understands the entire path.

You do not need to coordinate separate developers, SEO specialists, media buyers, and automation builders for every small change.

01

Audit

I review the website, traffic sources, campaigns, CRM, follow-up process, booking flow, tracking, and current conversion journey.

02

Plan

I identify where opportunities are being lost and define the highest-impact work first.

03

Build

I build the website, campaign, workflow, CRM structure, integration, or reporting system myself.

04

Improve

I review performance, identify weak points, and improve the system using real data.

12 12 / Proof

Proof lives in the systems, campaigns, and results.

No invented testimonials. These are the accounts, pipelines and dashboards the work actually runs in, with client data cropped or blurred before publication.

GoHighLevel opportunities board for Sixth Sense Martial Arts showing the sales pipeline stages with opportunity counts and values, contact names blurred
CRM Pipeline/001

Sixth Sense Martial Arts

Nine-stage pipeline supporting trial bookings and follow-up.

GoHighLevel workflows list showing published automations for contact follow-up, form submissions, missed call text back and no-show recovery
Automation/002

Across client accounts

24+ automation workflows currently live in production.

Google Search Console performance chart for an automotive dealership showing clicks and impressions rising after the project start date
SEO/003

Automotive dealership

Search visibility grew 162% in clicks and 166% in impressions.

Monthly organic traffic chart for a health publisher, reading 82.3m organic visitors per month
SEO at scale/004

Health publisher

Monthly traffic grew from 59M to 82.3M visitors while leading a 30+ person SEO team.

Blood Pressure Monitor listing on Google Play, published by Technobi
Apps/005

Built with Claude Code

Two Android apps published to Google Play, plus a 17-tool calculator platform.

Recover Photos and Videos listing on Google Play, published by Technobi
Android App/006

Recover Photos and Videos

File recovery utility published to Google Play under Technobi, built with Claude Code.

13 13 / Questions

Questions clients ask.

Short answers. Anything more specific is worth a call, where I can look at your actual setup.

A marketing automation expert builds the systems that respond to, nurture and convert your leads without manual work: CRM pipelines, missed call text-back, appointment reminders, review requests and follow-up sequences. I also build the websites, SEO and ad campaigns that feed those systems, so the whole pipeline is engineered by one person.

Websites, SEO, Meta Ads, Google Ads, CRM systems, GoHighLevel, marketing automation, lead follow-up, reporting, and AI-assisted development. Most engagements involve several of those at once, because they feed each other.

No. GoHighLevel is my main automation platform, but I work with the tools a business already runs where that makes more sense, and I build custom integrations where the platform stops.

Yes, that is the point of the work. Every layer is built to support the next, and one person managing all of them means nothing is lost in handoffs.

Yes. My client base has been international since 2018, and everything runs remotely with clear reporting across time zones.

Yes. I can operate as the technical and automation arm behind an agency or alongside an internal team, handling the builds while your team owns the client relationship.

Yes. Using Claude Code and custom development I build websites, web apps, utility apps, internal tools and integrations, including two Android apps published to Google Play.

With an audit. I review your website, traffic, campaigns, CRM and follow-up process, then define the highest-impact work first with a fixed scope and quote.

14 / Next Step

Let's find where your marketing system is leaking.

I will review your website, traffic sources, campaigns, CRM, follow-up process, and booking flow to identify where opportunities may be getting lost.

AvailabilityRemote, working with clients worldwide
ResponseUsually within one business day