Resume

Education

2015-2019
Bahria University Islamabad

Bachelors In Computer Science

Computer Science is the study of computers and computational systems. 

Work Experience

Oct 2023 - Present
Dallas Parrots

SEO Manager / WordPress Team Lead

Spearheaded a 7-member team as the SEO Manager and WordPress Team Lead at Dallas Parrots.
Initiated a comprehensive website overhaul, addressing technical issues, improving user experience (UX), and enhancing aesthetics.
Resolved on-page and technical SEO issues, optimizing the website for search engine rankings and user engagement.
Implemented SEO best practices to achieve top Google rankings for key industry terms, driving a significant increase in organic traffic.
Collaborated closely with graphic designers, backlink experts, and content creators to streamline website design and content strategy.
Led efforts to increase website traffic from 7k to 29.7k in just 4 months, showcasing a substantial growth trajectory.
Improved the website's on-page SEO score from 76 to 93, reflecting a significant enhancement in website optimization.
Utilized analytics tools to monitor website performance, track key metrics, and assess the effectiveness of SEO strategies.
Managed social media platforms (Facebook, Instagram, Twitter) to foster community engagement, brand awareness, and audience growth.
Implemented technical SEO tactics to ensure optimal website crawling, indexing, and visibility on search engines.
Collaborated with stakeholders to define website goals, target audience demographics, and key performance indicators (KPIs).
Orchestrated content creation efforts, including high-quality website copy, engaging social media posts, and impactful email campaigns.
Utilized data-driven insights to make informed decisions, optimize digital marketing efforts, and drive continuous improvements in website performance and search engine rankings.

Jan 2018 - Present
Upwork Freelancer

Search Engine Optimization Manager

SEO Manager: Led a team to implement SEO strategies, resulting in a 40% increase in organic search traffic.
Search Engine Optimization (SEO): Conducted keyword research and optimization, leading to a 30% traffic increase.
CMS Web Development: Developed CMS websites, reducing bounce rates by 50% and increasing conversions by 35%.
WordPress Website Designer: Designed WordPress sites, achieving a 40% increase in page views and 25% lower bounce rates.
On-Page Off-Page & Technical SEO: Enhanced on-page elements and off-page tactics, boosting rankings by 30%.
Email Marketing: Implemented targeted campaigns, resulting in a 20% increase in open rates and 15% higher conversions.
Content Creation: Produced optimized content, increasing social engagement by 40% and traffic by 30%.
Lead Generation: Implemented lead generation strategies, increasing leads by 25% and conversions by 20%.
SEO Strategist: Developed comprehensive SEO strategies, leading to a 35% increase in visibility and 30% growth in leads.
Social Media Manager: Managed social media, achieving a 50% increase in followers, 40% higher engagement, and 20% more conversions.

Feb 2020 - Aug 2023
Premier Choice International

SEO Team Lead / WordPress Designer

Promoted to Team Lead at Premier Choice International after one year, overseeing a team of designers, developers, SEO experts, and social media managers.
Managed and coordinated the team's efforts in website design, development, SEO optimization, and social media strategies.
Provided guidance, training, and support to team members to ensure project success and achieve business objectives.
Implemented collaborative workflows and strategies to streamline processes and improve efficiency within the team.
Led team meetings, conducted performance reviews, and contributed to strategic planning and decision-making.

Jan 2019 - Jan 2020
Premier Choice International

SEO Executive

Jul 2018 - Dec 2018
LMNTAX

WordPress Website Designer

Created and launched lmntax's website, ensuring a user-friendly and informative experience for tax clients.
Developed and implemented a social media strategy across relevant platforms, building a strong online presence for lmntax.

Digital Marketing Skills

Search Engine Optimization (SEO)

95%

On-Page SEO

100%

Off-Page SEO

100%

Technical SEO

95%

Social Media Marketing (SMM)

85%

Content Marketing

82%

Pay-per-click (PPC) Advertising

94%

Email Marketing

78%

Analytics and Data Analysis

90%

Copywriting

80%

WordPress Design

96%

Project Management

88%

Communication and Collaboration

83%

SEO Tools

Google Search Console

95%

SEMrush

85%

Ahrefs

92%

Moz

81%

Yoast SEO

97%

Google Analytics

90%

Ubersuggest

80%

Social Media Marketing (SMM)

Hootsuite

95%

Meta Business Suite

85%

Go High Level

84%

Google Ads

80%

Facebook Ads

92%

Twitter Ads

83%

Email Marketing

MailChimp

85%

ActiveCampaign

80%

Drip

75%

Analytics and Data Analysis

Google Analytics

92%

Google Search Console

90%

Power BI

84%

Copywriting

Grammarly

97%

Jasper

85%

Copymatic

93%

Chatgpt

95%

Bard

96%

Communication and Collaboration

Zoom

95%

Google Meet

90%

Microsoft Teams

89%

Knowledges

  • Digital Marketing
  • Marketing
  • Social Media
  • Search Engine Optimization
  • Content Marketing
  • Email Marketing
  • Problem-Solving
  • Analytics
  • Digital Strategist
  • On Page SEO
  • Off Page SEO
  • Technical SEO
  • Business Manager
  • Keyword Research
  • Link Building
  • PPC Advertising
  • PPC Expert
  • PPC Campaigns
  • Project Management

Certificates

Awards