Moaz Arshad
Full-Funnel Marketing Strategist
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Resume
Education
2015-2019
Bahria University IslamabadBachelors In Computer Science
Completed my Bachelor's in Computer Science from Bahria University Islamabad.
Work Experience
Jan 2024 - Present
Digifik Marketing Agency
Marketing Manager | Full-Funnel Strategy Lead
- Team Leadership & Strategy: Manage a cross-functional team of specialists to design, implement, and optimize end-to-end marketing funnels—from awareness to conversion and retention—resulting in an average 40% reduction in CAC and 28% increase in lead-to-customer conversion rate.
- Portfolio Growth: Oversee 12+ high-value client accounts, leveraging data-informed decisions and automation frameworks to drive $3M+ in attributed revenue across the portfolio.
- Process Innovation: Introduced and standardized full-funnel playbooks and reporting systems, improving campaign launch efficiency by 35% and client satisfaction scores by 22%.
- Client Relations & Retention: Serve as the strategic lead for key accounts, aligning marketing initiatives with business objectives to ensure long-term partnerships and account growth.
- Technology & Analytics: Direct the integration and use of marketing technology stacks (GoHighLevel, CRM systems, analytics platforms) to enhance funnel performance and ROI transparency.
Oct 2023 - Present
Dallas Parrots
Digital Marketing Manager
1024% organic traffic growth (7K → 84K/month) in 5 months
17-point SEO score boost (76 → 93) through technical & on-page optimization
Top Google rankings for 25+ high-intent keywords
Led 13-member team in website overhaul (UX, design, content strategy)
Data-driven campaigns using Google Search Console & analytics
Cross-functional collaboration with designers, content creators, and backlink specialists
Key Achievement:
Scaled a pet brand’s organic revenue by 300% in 6 months through strategic SEO and content realignment.
Feb 2020 - Aug 2023
Premier Choice International
Digital Marketing Team Lead
- Spearheaded the digital marketing team to achieve departmental goals and optimize marketing strategies.
- Oversaw all aspects of SEO, content creation, and campaign performance, driving measurable growth.
- Directed social media management and marketing, crafting impactful content and increasing brand awareness.
- Ensured consistent website updates, functionality, and integration of real estate-specific features.
Jan 2019 - Jan 2020
Premier Choice International
Digital Marketing Executive
- Developed and maintained the company's WordPress website, ensuring optimal performance and user experience.
- Managed social media platforms, creating and executing strategies to boost engagement and brand visibility.
- Conducted on-page and off-page SEO, resulting in improved search engine rankings and organic traffic.
- Designed and managed social media marketing campaigns, increasing lead generation and audience reach.
Jul 2018 - Dec 2018
LMNTAX
Digital Marketing Intern
- I have designed and developed a custom WordPress website for LMNTAX which is a tax consultancy firm in Virginia.
- I created a visually appealing and user-friendly interface catering to the target audience.
- Successfully integrated the company's branding and messaging throughout the website.
- Integrated WordPress themes and plugins to ensure full functionality and meet specific client requirements.
- Mentored the website's content and SEO, including writing and editing various content formats like articles and blog posts.
- Optimized web content for search engines, improving organic traffic and visibility.
- Monitored website traffic and performance metrics, identifying areas for SEO improvement.
- Implemented ongoing SEO strategies to enhance the website's search engine ranking.
Digital Marketing Skills
AI Marketing Automation Expert
100%
AI Digital Marketing Strategist
100%
Funnel Designer
95%
WordPress Design
96%
Email Marketing
88%
Search Engine Optimization (SEO)
95%
Social Media Marketing (SMM)
85%
Content Marketing
82%
Pay-per-click (PPC) Advertising
94%
Analytics and Data Analysis
90%
Copywriting
80%
Project Management
88%
Communication and Collaboration
83%
SEO Tools
Google Search Console
95%
SEMrush
85%
Ahrefs
92%
Moz
81%
Yoast SEO
97%
Google Analytics
90%
Ubersuggest
80%
Social Media Marketing (SMM)
Hootsuite
95%
Meta Business Suite
85%
Go High Level
84%
Google Ads
80%
Facebook Ads
92%
Twitter Ads
83%
Email Marketing
Go High Level
99%
MailChimp
85%
ActiveCampaign
80%
Copywriting
Grammarly
97%
Jasper
85%
Copymatic
93%
Chatgpt
95%
Bard
96%
Communication and Collaboration
Zoom
95%
Slack
95%
Google Meet
90%
Microsoft Teams
89%
Knowledges
- Digital Marketing
- Marketing
- Social Media
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Problem-Solving
- Analytics
- Digital Strategist
- On Page SEO
- Off Page SEO
- Technical SEO
- Business Manager
- Keyword Research
- Link Building
- PPC Advertising
- PPC Expert
- PPC Campaigns
- Project Management
- AI Marketing Automations
Certificates

Search Engine Optimization Complete Specialization Course
July 2021