Resume

Education

2015-2019
Bahria University Islamabad

Bachelors In Computer Science

Completed my Bachelor's in Computer Science from Bahria University Islamabad. 

Work Experience

Sep 2023 - Present
Digifik Agency

Senior SEO Manager

  • Direct a 30+ member SEO team in creating and implementing customized strategies that boost client visibility and drive measurable business growth

  • Execute comprehensive keyword research and competitor analysis to uncover high-value opportunities aligned with user intent and client goals

  • Manage both on-page and off-page optimization efforts, from meta-tagging and content structure to strategic link-building for improved domain authority

  • Perform technical SEO audits across client websites, resolving critical issues in site speed, crawlability, and indexing to enhance performance

  • Develop and deploy advanced link-building and digital PR campaigns that secure authoritative backlinks and strengthen online reputation

  • Analyze key performance metrics using analytics platforms, delivering data-driven insights and actionable recommendations for continuous improvement

  • Integrate emerging approaches like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to future-proof client visibility

  • Oversee significant SEO budgets, ensuring optimal resource allocation and ROI while scaling organic traffic and conversion rates

Jan 2020 - Aug 2023
Premier Choice International

SEO Team Lead / WordPress Designer

  • Promoted to Team Lead within 1 year at Premier Choice International,
    overseeing a team of designers, developers, SEO experts, and social
    media managers.
  • Optimized & coordinated website design, development, SEO
    optimization, and social media strategies for the team.
  • Provided guidance, training, & support to team members, ensuring
    project success and achieving business objectives.
  • Integrated collaborative workflows & strategies to streamline
    processes and boost team efficiency.
  • Led team meetings, conducted performance reviews, and contributed
    to strategic planning and decision-making.
Jan 2019 - Jan 2020
Premier Choice International

SEO Executive / WordPress Designer

  • Developed and launched a WordPress website for the Real Estate
    sector at Premier Choice International (started as SEO
    Executive/WordPress Website Designer).
  • Oversaw and optimized the website for SEO, achieving improved
    search engine rankings and organic traffic growth.
  • Created SEO strategies including keyword research, on-page
    optimization and link building to enhance online visibility.
  • Crafted and scheduled engaging social media content for audience
    growth and brand awareness.
  • Directed social media platforms to foster community engagement.
  • Monitored website performance and analytics to track progress and
    identify optimization opportunities.
  • Utilized data-driven insights to inform SEO strategies and ensure
    continuous website improvement.
Jul 2018 - Dec 2018
LMNTAX

WordPress Website Internship

  • Designed and developed a custom WordPress website for a Virginia-based tax consultancy firm, delivering a visually appealing and user-friendly interface

  • Integrated company branding and messaging throughout the site while ensuring full functionality through strategic theme and plugin implementation

  • Created and optimized website content for search engines, including articles and blog posts to improve organic visibility

  • Looked into website performance metrics and traffic patterns to identify SEO improvement opportunities

  • Executed ongoing SEO strategies that enhanced search engine rankings and drove organic growth

  • Mentored content development processes while maintaining consistent brand voice and messaging

Core SEO Skills

Technical SEO

100%

On-Page & Content SEO

100%

Off-Page SEO & Authority Building

95%

SEO Strategy & Analytics

96%

Advanced & Emerging SEO

88%

AI-Powered SEO (AEO & GEO)

95%

International & Multilingual SEO

85%

E-commerce SEO

82%

Voice Search Optimization

94%

Rank Tracking & Performance Reporting

90%

Content Siloing

80%

Local SEO

88%

Topic Clustering

83%

Keyword Research & Intent Mapping

83%

Email Marketing

Go High Level

99%

MailChimp

85%

ActiveCampaign

80%

Copywriting

Grammarly

97%

Jasper

85%

Copymatic

93%

Chatgpt

95%

Bard

96%

Communication and Collaboration

Zoom

95%

Slack

95%

Google Meet

90%

Microsoft Teams

89%

Certificates

Awards