Moaz Arshad
SEO Manager / WordPress Designer
Resume
Education
2015-2019
Bahria University IslamabadBachelors In Computer Science
Computer Science is the study of computers and computational systems.
Work Experience
Jan 2024 - Present
Digifik SEO Agency
AI Marketing Automation Expert
Spearhead AI-driven marketing automation strategies for clients across eCommerce, real estate, and health sectors, leveraging tools like GoHighLevel, ChatGPT, and predictive analytics to streamline campaigns and maximize ROI.
Architect automated customer journeys (lead nurturing, segmentation, and retention) using no-code platforms, reducing manual workflows by 60% while boosting conversion rates.
Optimize organic growth through AI-enhanced SEO, automated content workflows, and social media management powered by data-driven insights.
Design and deploy hyper-targeted email campaigns with AI-driven personalization, improving open rates by 35% and customer lifetime value.
Lead performance marketing initiatives (Meta/Google Ads) enhanced by machine learning tools for audience targeting and bid optimization, cutting CAC by 25%.
Analyze cross-channel metrics with AI-powered dashboards, delivering actionable insights to refine automation rules and scalability.
Oct 2023 - Present
Dallas Parrots
Digital Marketing Manager
Increased organic traffic by 1024% (7k to 84k) in 5 months as SEO Manager & WordPress Team Lead.
Led a comprehensive website overhaul, improving user experience (UX), aesthetics, and technical SEO for enhanced search engine rankings and user engagement.
Implemented SEO best practices, achieving top Google rankings for key industry terms and increasing website visibility.
Improved on-page SEO score by 17 points (76 to 93), ensuring superior website optimization.
Utilized analytics tools to monitor performance, track key metrics, and assess SEO strategy effectiveness.
Orchestrated content creation, including website copy, social media posts, and email campaigns to boost brand awareness and sales.
Managed social media platforms (Facebook, Instagram), driving community engagement and audience growth.
Collaborated with designers, backlink experts, content creators, and stakeholders to define website goals, target audience, and KPIs.
Spearheaded a 13-member team, fostering communication and streamlining website design and content strategy.
Executed advanced technical SEO tactics to optimize website crawling, indexing, and search engine visibility using Google Search Console.
Leveraged data analytics to inform website optimization strategies, ensuring continuous improvement in organic traffic and search rankings.
Successfully managed a comprehensive website overhaul project, completing it within a defined timeframe and aligning with business goals.
Jan 2018 - Present
Upwork FreelancerDigital Marketing Manager
SEO Manager: Led a team to implement SEO strategies, resulting in a 40% increase in organic search traffic.
Search Engine Optimization (SEO): Conducted keyword research and optimization, leading to a 30% traffic increase.
CMS Web Development: Developed CMS websites, reducing bounce rates by 50% and increasing conversions by 35%.
WordPress Website Designer: Designed WordPress sites, achieving a 40% increase in page views and 25% lower bounce rates.
On-Page Off-Page & Technical SEO: Enhanced on-page elements and off-page tactics, boosting rankings by 30%.
Email Marketing: Implemented targeted campaigns, resulting in a 20% increase in open rates and 15% higher conversions.
Content Creation: Produced optimized content, increasing social engagement by 40% and traffic by 30%.
Lead Generation: Implemented lead generation strategies, increasing leads by 25% and conversions by 20%.
SEO Strategist: Developed comprehensive SEO strategies, leading to a 35% increase in visibility and 30% growth in leads.
Social Media Manager: Managed social media, achieving a 50% increase in followers, 40% higher engagement, and 20% more conversions.
Feb 2020 - Aug 2023
Premier Choice International
Digital Marketing Team Lead
Spearheaded the digital marketing team to achieve departmental goals and optimize marketing strategies.
Oversaw all aspects of SEO, content creation, and campaign performance, driving measurable growth.
Directed social media management and marketing, crafting impactful content and increasing brand awareness.
Ensured consistent website updates, functionality, and integration of real estate-specific features.
Jan 2019 - Jan 2020
Premier Choice International
Digital Marketing Executive
Developed and maintained the company's WordPress website, ensuring optimal performance and user experience.
Managed social media platforms, creating and executing strategies to boost engagement and brand visibility.
Conducted on-page and off-page SEO, resulting in improved search engine rankings and organic traffic.
Designed and managed social media marketing campaigns, increasing lead generation and audience reach.
Jul 2018 - Dec 2018
LMNTAX
Digital Marketing Intern
I have designed and developed a custom WordPress website for LMNTAX which is a tax consultancy firm in Virginia.
I created a visually appealing and user-friendly interface catering to the target audience.
Successfully integrated the company's branding and messaging throughout the website.
Integrated WordPress themes and plugins to ensure full functionality and meet specific client requirements.
Mentored the website's content and SEO, including writing and editing various content formats like articles and blog posts.
Optimized web content for search engines, improving organic traffic and visibility.
Monitored website traffic and performance metrics, identifying areas for SEO improvement.
Implemented ongoing SEO strategies to enhance the website's search engine ranking.
Digital Marketing Skills
Search Engine Optimization (SEO)
AI Marketing Automation Expert
AI Digital Marketing Strategist
Technical SEO
Social Media Marketing (SMM)
Content Marketing
Pay-per-click (PPC) Advertising
Email Marketing
Analytics and Data Analysis
Copywriting
WordPress Design
Project Management
Communication and Collaboration
SEO Tools
Google Search Console
SEMrush
Ahrefs
Moz
Yoast SEO
Google Analytics
Ubersuggest
Social Media Marketing (SMM)
Hootsuite
Meta Business Suite
Go High Level
Google Ads
Facebook Ads
Twitter Ads
Email Marketing
MailChimp
ActiveCampaign
Drip
Analytics and Data Analysis
Google Analytics
Google Search Console
Power BI
Copywriting
Grammarly
Jasper
Copymatic
Chatgpt
Bard
Communication and Collaboration
Zoom
Google Meet
Microsoft Teams
Knowledges
- Digital Marketing
- Marketing
- Social Media
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Problem-Solving
- Analytics
- Digital Strategist
- On Page SEO
- Off Page SEO
- Technical SEO
- Business Manager
- Keyword Research
- Link Building
- PPC Advertising
- PPC Expert
- PPC Campaigns
- Project Management
Certificates
