Resume

Education

2015-2019
Bahria University Islamabad

Bachelors In Computer Science

Completed my Bachelor's in Computer Science from Bahria University Islamabad. 

Work Experience

Jan 2024 - Present
Digifik Marketing Agency

Marketing Manager | Full-Funnel Strategy Lead

  • Team Leadership & Strategy: Manage a cross-functional team of specialists to design, implement, and optimize end-to-end marketing funnels—from awareness to conversion and retention—resulting in an average 40% reduction in CAC and 28% increase in lead-to-customer conversion rate.
  • Portfolio Growth: Oversee 12+ high-value client accounts, leveraging data-informed decisions and automation frameworks to drive $3M+ in attributed revenue across the portfolio.
  • Process Innovation: Introduced and standardized full-funnel playbooks and reporting systems, improving campaign launch efficiency by 35% and client satisfaction scores by 22%.
  • Client Relations & Retention: Serve as the strategic lead for key accounts, aligning marketing initiatives with business objectives to ensure long-term partnerships and account growth.
  • Technology & Analytics: Direct the integration and use of marketing technology stacks (GoHighLevel, CRM systems, analytics platforms) to enhance funnel performance and ROI transparency.
Oct 2023 - Present
Dallas Parrots

Digital Marketing Manager

  • 1024% organic traffic growth (7K → 84K/month) in 5 months

  • 17-point SEO score boost (76 → 93) through technical & on-page optimization

  • Top Google rankings for 25+ high-intent keywords

  • Led 13-member team in website overhaul (UX, design, content strategy)

  • Data-driven campaigns using Google Search Console & analytics

  • Cross-functional collaboration with designers, content creators, and backlink specialists

Key Achievement:
Scaled a pet brand’s organic revenue by 300% in 6 months through strategic SEO and content realignment.

Feb 2020 - Aug 2023
Premier Choice International

Digital Marketing Team Lead

  • Spearheaded the digital marketing team to achieve departmental goals and optimize marketing strategies.
  • Oversaw all aspects of SEO, content creation, and campaign performance, driving measurable growth.
  • Directed social media management and marketing, crafting impactful content and increasing brand awareness.
  • Ensured consistent website updates, functionality, and integration of real estate-specific features.
Jan 2019 - Jan 2020
Premier Choice International

Digital Marketing Executive

  • Developed and maintained the company's WordPress website, ensuring optimal performance and user experience.
  • Managed social media platforms, creating and executing strategies to boost engagement and brand visibility.
  • Conducted on-page and off-page SEO, resulting in improved search engine rankings and organic traffic.
  • Designed and managed social media marketing campaigns, increasing lead generation and audience reach.
Jul 2018 - Dec 2018
LMNTAX

Digital Marketing Intern

  • I have designed and developed a custom WordPress website for LMNTAX which is a tax consultancy firm in Virginia.
  • I created a visually appealing and user-friendly interface catering to the target audience.
  • Successfully integrated the company's branding and messaging throughout the website.
  • Integrated WordPress themes and plugins to ensure full functionality and meet specific client requirements.
  • Mentored the website's content and SEO, including writing and editing various content formats like articles and blog posts.
  • Optimized web content for search engines, improving organic traffic and visibility.
  • Monitored website traffic and performance metrics, identifying areas for SEO improvement.
  • Implemented ongoing SEO strategies to enhance the website's search engine ranking.

Digital Marketing Skills

AI Marketing Automation Expert

100%

AI Digital Marketing Strategist

100%

Funnel Designer

95%

WordPress Design

96%

Email Marketing

88%

Search Engine Optimization (SEO)

95%

Social Media Marketing (SMM)

85%

Content Marketing

82%

Pay-per-click (PPC) Advertising

94%

Analytics and Data Analysis

90%

Copywriting

80%

Project Management

88%

Communication and Collaboration

83%

SEO Tools

Google Search Console

95%

SEMrush

85%

Ahrefs

92%

Moz

81%

Yoast SEO

97%

Google Analytics

90%

Ubersuggest

80%

Social Media Marketing (SMM)

Hootsuite

95%

Meta Business Suite

85%

Go High Level

84%

Google Ads

80%

Facebook Ads

92%

Twitter Ads

83%

Email Marketing

Go High Level

99%

MailChimp

85%

ActiveCampaign

80%

Copywriting

Grammarly

97%

Jasper

85%

Copymatic

93%

Chatgpt

95%

Bard

96%

Communication and Collaboration

Zoom

95%

Slack

95%

Google Meet

90%

Microsoft Teams

89%

Knowledges

  • Digital Marketing
  • Marketing
  • Social Media
  • Search Engine Optimization
  • Content Marketing
  • Email Marketing
  • Problem-Solving
  • Analytics
  • Digital Strategist
  • On Page SEO
  • Off Page SEO
  • Technical SEO
  • Business Manager
  • Keyword Research
  • Link Building
  • PPC Advertising
  • PPC Expert
  • PPC Campaigns
  • Project Management
  • AI Marketing Automations

Certificates

Awards