Systems builder for service businesses.
I don't sell marketing strategy. I build the infrastructure that makes your marketing actually work — the systems that turn ad clicks and inbound calls into booked appointments without your team manually chasing every lead.
My work sits at the intersection of marketing automation, CRM operations, and AI. I build inside GoHighLevel because it's the most complete platform for service businesses — one tool replacing five, with AI built in.
My focus is narrow on purpose. I don't run ads. I don't design logos. I build the operational back-end that makes sure every dollar you spend on lead generation actually converts.
See exactly what I buildHow I got here.
Digital work, performance-first
I started in SEO and web development — building sites and driving organic traffic for service businesses in the US and UK. Early on, I became obsessed with one question: what happens to traffic after it arrives?
The answer, consistently, was nothing systematic. Leads arrived. No one followed up fast enough. CRMs were unused. Emails went out once and died. I started building follow-up sequences and realized: this was where the real leverage was.
From campaigns to systems
I moved from managing ad campaigns to architecting the systems underneath them. GoHighLevel gave me the infrastructure to build CRM pipelines, SMS/email automation, and AI agents — all in one platform. Instead of running campaigns, I started building the machines that make campaigns profitable.
Service businesses were the obvious fit. They generate leads constantly but lose them constantly — to slow response times, missed calls, and no follow-up process. Automation fixes all three. The ROI is measurable and fast.
What I believe about marketing automation.
Most businesses focus on ad creative or landing pages. The single biggest lever is response time. Call a lead within 60 seconds vs. 4 hours — the close rate is not slightly better. It's 3–5× better. That's what automated follow-up fixes.
You're already paying for leads. When your team doesn't follow up, or follows up once and stops, you're leaving revenue in your own CRM. Automated nurture sequences recover leads that would otherwise die on the vine.
AI and automation should handle the repetitive high-volume tasks: first response, reminders, review requests, qualification, reactivation. Your team should handle the conversations that close business. Don't reverse those.
Running ads without a CRM is renting attention without capturing it. Building email lists without sequences is collecting contacts without working them. Every marketing dollar deserves a process that converts it — that's what systems provide.
A well-built marketing automation system compounds over time. A campaign spends, ends, and is gone. The system keeps working — every lead, every channel, every month. Build the infrastructure first, then pour fuel on it.
GoHighLevel is powerful. AI is powerful. But technology built on a broken process just automates the broken process faster. I always map the actual sales workflow before touching a single workflow builder.
What I actually build.
Eight system types. All built inside GoHighLevel. All designed to do one job: turn more leads into booked revenue.
Custom pipelines, lead tagging, stage transitions, and CRM configuration that keeps every opportunity visible and worked.
Automated responses triggered within 60 seconds of a new lead — SMS, email, and voicemail sequences that never miss a contact.
Behavior-triggered multi-step sequences that stay in front of cold leads, warm them up, and move them toward a booking — automatically.
Calendar integration, confirmation sequences, reminder automation, no-show recovery, and rescheduling flows — all hands-free.
Website and SMS chat bots that qualify leads, answer common questions, and book appointments 24/7 without a human on duty.
AI voice agents that handle inbound calls, make outbound follow-up calls, deliver appointment reminders, and qualify new leads by phone.
Google review request sequences, AI-powered review response drafting, and review monitoring — all automated post-appointment.
Meta and Google lead form routing directly into your CRM and follow-up workflows — every ad lead captured and worked by the system immediately.
Industries I understand.
Each industry has its own lead flow, objection patterns, and conversion triggers. My systems are built around those specifics — not templated and copied.
Why work with me specifically?
There are a hundred people calling themselves "automation experts." Here's what's actually different.
I build systems that run without me.
Most freelancers and agencies make themselves the bottleneck. Every update requires them. Every problem needs a ticket. That's not what I build. Every system I deliver is documented, trained, and owned by your team. I'm not the operator — I'm the builder.
- ✗ Agency: broad retainer, vague deliverables, long onboarding
- ✗ Freelancer: builds once, disappears, no ongoing optimization
- ✗ DIY SaaS: powerful tool, no implementation, months of struggle
- ✓ Built, documented, handed off — and maintained if you want
Narrow specialization, not generalism.
I only do one thing: marketing automation for service businesses. That's not a limitation — it means I've seen every edge case in your industry and my systems are built for the specific way service businesses generate and convert leads.
Live in under 10 days, not 3 months.
No bloated discovery phases. No 40-page strategy decks. A focused onboarding call, then systems built and launched in one to two weeks. You see automations running before most agencies finish their proposal.
I measure by revenue recovered, not activity.
Every system I build is benchmarked against real outcomes: booked appointments, recovered missed calls, response time, and lead-to-close ratio. Not vanity metrics. Not open rates. Revenue and conversions.
You own everything, always.
Your GoHighLevel account. Your workflows. Your data. Your automations. If you ever move on, everything I build is yours to take. No proprietary lock-in, no "only I can access this" setups.
Stop losing leads to slow follow-up.
Book a free 30-minute strategy call. We'll map your current lead flow, find the biggest broken handoff, and design the system that fixes it. No pitch deck. No pressure. Just a working session.
FREE · NO COMMITMENT · 30 MINUTES