Moaz Arshad
Senior SEO Manager
Resume
Education
2015-2019
Bahria University IslamabadBachelors In Computer Science
Completed my Bachelor's in Computer Science from Bahria University Islamabad.
Work Experience
Sep 2023 - Present
Digifik Agency
Senior SEO Manager
Direct a 30+ member SEO team in creating and implementing customized strategies that boost client visibility and drive measurable business growth
Execute comprehensive keyword research and competitor analysis to uncover high-value opportunities aligned with user intent and client goals
Manage both on-page and off-page optimization efforts, from meta-tagging and content structure to strategic link-building for improved domain authority
Perform technical SEO audits across client websites, resolving critical issues in site speed, crawlability, and indexing to enhance performance
Develop and deploy advanced link-building and digital PR campaigns that secure authoritative backlinks and strengthen online reputation
Analyze key performance metrics using analytics platforms, delivering data-driven insights and actionable recommendations for continuous improvement
Integrate emerging approaches like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to future-proof client visibility
Oversee significant SEO budgets, ensuring optimal resource allocation and ROI while scaling organic traffic and conversion rates
Jan 2020 - Aug 2023
Premier Choice International
SEO Team Lead / WordPress Designer
- Promoted to Team Lead within 1 year at Premier Choice International,
overseeing a team of designers, developers, SEO experts, and social
media managers. - Optimized & coordinated website design, development, SEO
optimization, and social media strategies for the team. - Provided guidance, training, & support to team members, ensuring
project success and achieving business objectives. - Integrated collaborative workflows & strategies to streamline
processes and boost team efficiency. - Led team meetings, conducted performance reviews, and contributed
to strategic planning and decision-making.
Jan 2019 - Jan 2020
Premier Choice International
SEO Executive / WordPress Designer
- Developed and launched a WordPress website for the Real Estate
sector at Premier Choice International (started as SEO
Executive/WordPress Website Designer). - Oversaw and optimized the website for SEO, achieving improved
search engine rankings and organic traffic growth. - Created SEO strategies including keyword research, on-page
optimization and link building to enhance online visibility. - Crafted and scheduled engaging social media content for audience
growth and brand awareness. - Directed social media platforms to foster community engagement.
- Monitored website performance and analytics to track progress and
identify optimization opportunities. - Utilized data-driven insights to inform SEO strategies and ensure
continuous website improvement.
Jul 2018 - Dec 2018
LMNTAX
WordPress Website Internship
Designed and developed a custom WordPress website for a Virginia-based tax consultancy firm, delivering a visually appealing and user-friendly interface
Integrated company branding and messaging throughout the site while ensuring full functionality through strategic theme and plugin implementation
Created and optimized website content for search engines, including articles and blog posts to improve organic visibility
Looked into website performance metrics and traffic patterns to identify SEO improvement opportunities
Executed ongoing SEO strategies that enhanced search engine rankings and drove organic growth
Mentored content development processes while maintaining consistent brand voice and messaging
Core SEO Skills
Technical SEO
On-Page & Content SEO
Off-Page SEO & Authority Building
SEO Strategy & Analytics
Advanced & Emerging SEO
AI-Powered SEO (AEO & GEO)
International & Multilingual SEO
E-commerce SEO
Voice Search Optimization
Rank Tracking & Performance Reporting
Content Siloing
Local SEO
Topic Clustering
Keyword Research & Intent Mapping
Email Marketing
Go High Level
MailChimp
ActiveCampaign
Copywriting
Grammarly
Jasper
Copymatic
Chatgpt
Bard
Communication and Collaboration
Zoom
Slack
Google Meet
Microsoft Teams
Certificates