Moaz Arshad
SEO Manager / WordPress Designer
Resume
Education
2015-2019
Bahria University IslamabadBachelors In Computer Science
Computer Science is the study of computers and computational systems.
Work Experience
Jan 2024 - Present
Digifik SEO AgencySenior SEO Manager
Senior SEO Manager at Digifik since January 2024, currently in a part-time capacity.
Responsible for managing a team of 23 individuals, overseeing their tasks and projects.
Develop and implement advanced SEO strategies to drive organic traffic, improve search engine rankings, and increase sales and revenue.
Conduct in-depth keyword research, competitor analysis, and website audits to identify opportunities for optimization.
Collaborate with content creators, developers, and designers to ensure SEO best practices are integrated into all aspects of the website.
Increased website on page score from 40 to 92.
Utilize data-driven insights and analytics tools to track performance, measure ROI, and make data-driven decisions.
Stay updated with industry trends, algorithm changes, and best practices to continuously improve SEO strategies and results.
Communicate regularly with stakeholders to provide updates on SEO performance, discuss strategy adjustments, and align goals with business objectives.
Oct 2023 - Present
Dallas ParrotsSEO Manager / WordPress Team Lead
Spearheaded a 7-member team as the SEO Manager and WordPress Team Lead at Dallas Parrots.
Initiated a comprehensive website overhaul, addressing technical issues, improving user experience (UX), and enhancing aesthetics.
Resolved on-page and technical SEO issues, optimizing the website for search engine rankings and user engagement.
Implemented SEO best practices to achieve top Google rankings for key industry terms, driving a significant increase in organic traffic.
Collaborated closely with graphic designers, backlink experts, and content creators to streamline website design and content strategy.
Led efforts to increase website traffic from 7k to 29.7k in just 4 months, showcasing a substantial growth trajectory.
Improved the website's on-page SEO score from 76 to 93, reflecting a significant enhancement in website optimization.
Utilized analytics tools to monitor website performance, track key metrics, and assess the effectiveness of SEO strategies.
Managed social media platforms (Facebook, Instagram, Twitter) to foster community engagement, brand awareness, and audience growth.
Implemented technical SEO tactics to ensure optimal website crawling, indexing, and visibility on search engines.
Collaborated with stakeholders to define website goals, target audience demographics, and key performance indicators (KPIs).
Orchestrated content creation efforts, including high-quality website copy, engaging social media posts, and impactful email campaigns.
Utilized data-driven insights to make informed decisions, optimize digital marketing efforts, and drive continuous improvements in website performance and search engine rankings.
Jan 2018 - Present
Upwork FreelancerSearch Engine Optimization Manager
SEO Manager: Led a team to implement SEO strategies, resulting in a 40% increase in organic search traffic.
Search Engine Optimization (SEO): Conducted keyword research and optimization, leading to a 30% traffic increase.
CMS Web Development: Developed CMS websites, reducing bounce rates by 50% and increasing conversions by 35%.
WordPress Website Designer: Designed WordPress sites, achieving a 40% increase in page views and 25% lower bounce rates.
On-Page Off-Page & Technical SEO: Enhanced on-page elements and off-page tactics, boosting rankings by 30%.
Email Marketing: Implemented targeted campaigns, resulting in a 20% increase in open rates and 15% higher conversions.
Content Creation: Produced optimized content, increasing social engagement by 40% and traffic by 30%.
Lead Generation: Implemented lead generation strategies, increasing leads by 25% and conversions by 20%.
SEO Strategist: Developed comprehensive SEO strategies, leading to a 35% increase in visibility and 30% growth in leads.
Social Media Manager: Managed social media, achieving a 50% increase in followers, 40% higher engagement, and 20% more conversions.
Feb 2020 - Aug 2023
Premier Choice InternationalSEO Team Lead / WordPress Designer
Promoted to Team Lead at Premier Choice International after one year, overseeing a team of designers, developers, SEO experts, and social media managers.
Managed and coordinated the team's efforts in website design, development, SEO optimization, and social media strategies.
Provided guidance, training, and support to team members to ensure project success and achieve business objectives.
Implemented collaborative workflows and strategies to streamline processes and improve efficiency within the team.
Led team meetings, conducted performance reviews, and contributed to strategic planning and decision-making.
Jan 2019 - Jan 2020
Premier Choice InternationalSEO Executive
Started as SEO Executive/WordPress Website Designer at Premier Choice International, developing a website for the Real Estate sector.
Managed and optimized the website for SEO, resulting in improved search engine rankings and organic traffic.
Handled social media management tasks, including content creation, scheduling, and engagement.
Implemented SEO strategies, such as keyword research, on-page optimization, and link building, to enhance online visibility.
Monitored website performance and analytics to track progress and make data-driven decisions for continuous improvement.
Jul 2018 - Dec 2018
LMNTAXWordPress Website Designer
Created and launched lmntax's website, ensuring a user-friendly and informative experience for tax clients.
Developed and implemented a social media strategy across relevant platforms, building a strong online presence for lmntax.
Digital Marketing Skills
Search Engine Optimization (SEO)
On-Page SEO
Off-Page SEO
Technical SEO
Social Media Marketing (SMM)
Content Marketing
Pay-per-click (PPC) Advertising
Email Marketing
Analytics and Data Analysis
Copywriting
WordPress Design
Project Management
Communication and Collaboration
SEO Tools
Google Search Console
SEMrush
Ahrefs
Moz
Yoast SEO
Google Analytics
Ubersuggest
Social Media Marketing (SMM)
Hootsuite
Meta Business Suite
Go High Level
Google Ads
Facebook Ads
Twitter Ads
Email Marketing
MailChimp
ActiveCampaign
Drip
Analytics and Data Analysis
Google Analytics
Google Search Console
Power BI
Copywriting
Grammarly
Jasper
Copymatic
Chatgpt
Bard
Communication and Collaboration
Zoom
Google Meet
Microsoft Teams
Knowledges
- Digital Marketing
- Marketing
- Social Media
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Problem-Solving
- Analytics
- Digital Strategist
- On Page SEO
- Off Page SEO
- Technical SEO
- Business Manager
- Keyword Research
- Link Building
- PPC Advertising
- PPC Expert
- PPC Campaigns
- Project Management