Moaz Arshad
Ecommerce Marketing Manager
Resume
Education
2015-2019
Bahria University IslamabadBachelors In Computer Science
Completed my Bachelor's in Computer Science from Bahria University Islamabad.
Work Experience
Jan 2024 - Present
Digifik Marketing Agency
Ecommerce Marketing Manager
Lead performance marketing and automation strategies for 12+ e-commerce brands across healthcare, fashion, and luxury goods, managing $250K+ monthly ad spend
Scaled client profitability by implementing AI-powered retention systems that reduced customer churn by 30%+ and increased LTV by 25%
Built unified sales funnels integrating Meta ads, Klaviyo flows, and GoHighLevel CRM automation to boost ROAS by 40%+
Train and oversee cross-functional teams (designers, copywriters, developers) to execute data-driven campaigns
Key Achievements:
Automated 80% of manual processes for 3 enterprise clients, saving 50+ hours/month in operations
Grew a beauty brand from $50K to $300K/month in 6 months through funnel optimization
Developed client-specific playbooks for repeatable scaling (used agency-wide)
Oct 2023 - Present
Dallas Parrots
Digital Marketing Manager
1024% organic traffic growth (7K → 84K/month) in 5 months
17-point SEO score boost (76 → 93) through technical & on-page optimization
Top Google rankings for 25+ high-intent keywords
Led 13-member team in website overhaul (UX, design, content strategy)
Data-driven campaigns using Google Search Console & analytics
Cross-functional collaboration with designers, content creators, and backlink specialists
Key Achievement:
Scaled a beauty brand’s organic revenue by 300% in 6 months through strategic SEO and content realignment.
Feb 2020 - Aug 2023
Premier Choice International
Digital Marketing Team Lead
Spearheaded the digital marketing team to achieve departmental goals and optimize marketing strategies.
Oversaw all aspects of SEO, content creation, and campaign performance, driving measurable growth.
Directed social media management and marketing, crafting impactful content and increasing brand awareness.
Ensured consistent website updates, functionality, and integration of real estate-specific features.
Jan 2019 - Jan 2020
Premier Choice International
Digital Marketing Executive
Developed and maintained the company's WordPress website, ensuring optimal performance and user experience.
Managed social media platforms, creating and executing strategies to boost engagement and brand visibility.
Conducted on-page and off-page SEO, resulting in improved search engine rankings and organic traffic.
Designed and managed social media marketing campaigns, increasing lead generation and audience reach.
Jul 2018 - Dec 2018
LMNTAX
Digital Marketing Intern
I have designed and developed a custom WordPress website for LMNTAX which is a tax consultancy firm in Virginia.
I created a visually appealing and user-friendly interface catering to the target audience.
Successfully integrated the company's branding and messaging throughout the website.
Integrated WordPress themes and plugins to ensure full functionality and meet specific client requirements.
Mentored the website's content and SEO, including writing and editing various content formats like articles and blog posts.
Optimized web content for search engines, improving organic traffic and visibility.
Monitored website traffic and performance metrics, identifying areas for SEO improvement.
Implemented ongoing SEO strategies to enhance the website's search engine ranking.
Digital Marketing Skills
AI Marketing Automation Expert
AI Digital Marketing Strategist
Funnel Designer
WordPress Design
Email Marketing
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Content Marketing
Pay-per-click (PPC) Advertising
Analytics and Data Analysis
Copywriting
Project Management
Communication and Collaboration
SEO Tools
Google Search Console
SEMrush
Ahrefs
Moz
Yoast SEO
Google Analytics
Ubersuggest
Social Media Marketing (SMM)
Hootsuite
Meta Business Suite
Go High Level
Google Ads
Facebook Ads
Twitter Ads
Email Marketing
Go High Level
MailChimp
ActiveCampaign
Copywriting
Grammarly
Jasper
Copymatic
Chatgpt
Bard
Communication and Collaboration
Zoom
Slack
Google Meet
Microsoft Teams
Knowledges
- Digital Marketing
- Marketing
- Social Media
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Problem-Solving
- Analytics
- Digital Strategist
- On Page SEO
- Off Page SEO
- Technical SEO
- Business Manager
- Keyword Research
- Link Building
- PPC Advertising
- PPC Expert
- PPC Campaigns
- Project Management
- AI Marketing Automations
Certificates
