Resume

Education

2015-2019
Bahria University Islamabad

Bachelors In Computer Science

Completed my Bachelor's in Computer Science from Bahria University Islamabad. 

Work Experience

Jan 2024 - Present
Digifik Marketing Agency

Ecommerce Marketing Manager

  • Lead performance marketing and automation strategies for 12+ e-commerce brands across healthcare, fashion, and luxury goods, managing $250K+ monthly ad spend

  • Scaled client profitability by implementing AI-powered retention systems that reduced customer churn by 30%+ and increased LTV by 25%

  • Built unified sales funnels integrating Meta ads, Klaviyo flows, and GoHighLevel CRM automation to boost ROAS by 40%+

  • Train and oversee cross-functional teams (designers, copywriters, developers) to execute data-driven campaigns

  • Key Achievements:

    • Automated 80% of manual processes for 3 enterprise clients, saving 50+ hours/month in operations

    • Grew a beauty brand from $50K to $300K/month in 6 months through funnel optimization

    • Developed client-specific playbooks for repeatable scaling (used agency-wide)

Oct 2023 - Present
Dallas Parrots

Digital Marketing Manager

  • 1024% organic traffic growth (7K → 84K/month) in 5 months

  • 17-point SEO score boost (76 → 93) through technical & on-page optimization

  • Top Google rankings for 25+ high-intent keywords

  • Led 13-member team in website overhaul (UX, design, content strategy)

  • Data-driven campaigns using Google Search Console & analytics

  • Cross-functional collaboration with designers, content creators, and backlink specialists

Key Achievement:
Scaled a beauty brand’s organic revenue by 300% in 6 months through strategic SEO and content realignment.

Feb 2020 - Aug 2023
Premier Choice International

Digital Marketing Team Lead

Spearheaded the digital marketing team to achieve departmental goals and optimize marketing strategies.

Oversaw all aspects of SEO, content creation, and campaign performance, driving measurable growth.

Directed social media management and marketing, crafting impactful content and increasing brand awareness.

Ensured consistent website updates, functionality, and integration of real estate-specific features.

Jan 2019 - Jan 2020
Premier Choice International

Digital Marketing Executive

Developed and maintained the company's WordPress website, ensuring optimal performance and user experience.

Managed social media platforms, creating and executing strategies to boost engagement and brand visibility.

Conducted on-page and off-page SEO, resulting in improved search engine rankings and organic traffic.

Designed and managed social media marketing campaigns, increasing lead generation and audience reach.

Jul 2018 - Dec 2018
LMNTAX

Digital Marketing Intern

I have designed and developed a custom WordPress website for LMNTAX which is a tax consultancy firm in Virginia.

I created a visually appealing and user-friendly interface catering to the target audience.

Successfully integrated the company's branding and messaging throughout the website.

Integrated WordPress themes and plugins to ensure full functionality and meet specific client requirements.

Mentored the website's content and SEO, including writing and editing various content formats like articles and blog posts.

Optimized web content for search engines, improving organic traffic and visibility.

Monitored website traffic and performance metrics, identifying areas for SEO improvement.

Implemented ongoing SEO strategies to enhance the website's search engine ranking.

Digital Marketing Skills

AI Marketing Automation Expert

100%

AI Digital Marketing Strategist

100%

Funnel Designer

95%

WordPress Design

96%

Email Marketing

88%

Search Engine Optimization (SEO)

95%

Social Media Marketing (SMM)

85%

Content Marketing

82%

Pay-per-click (PPC) Advertising

94%

Analytics and Data Analysis

90%

Copywriting

80%

Project Management

88%

Communication and Collaboration

83%

SEO Tools

Google Search Console

95%

SEMrush

85%

Ahrefs

92%

Moz

81%

Yoast SEO

97%

Google Analytics

90%

Ubersuggest

80%

Social Media Marketing (SMM)

Hootsuite

95%

Meta Business Suite

85%

Go High Level

84%

Google Ads

80%

Facebook Ads

92%

Twitter Ads

83%

Email Marketing

Go High Level

99%

MailChimp

85%

ActiveCampaign

80%

Copywriting

Grammarly

97%

Jasper

85%

Copymatic

93%

Chatgpt

95%

Bard

96%

Communication and Collaboration

Zoom

95%

Slack

95%

Google Meet

90%

Microsoft Teams

89%

Knowledges

  • Digital Marketing
  • Marketing
  • Social Media
  • Search Engine Optimization
  • Content Marketing
  • Email Marketing
  • Problem-Solving
  • Analytics
  • Digital Strategist
  • On Page SEO
  • Off Page SEO
  • Technical SEO
  • Business Manager
  • Keyword Research
  • Link Building
  • PPC Advertising
  • PPC Expert
  • PPC Campaigns
  • Project Management
  • AI Marketing Automations

Certificates

Awards