Paid Ads, built as part of the system.
Paid traffic exposes every weakness downstream. If follow-up is slow, the ad budget pays for leads that go cold. That is why the ads and the CRM belong with the same person: the campaign is only as good as what happens in the sixty seconds after the click.
I have run sustained lead generation rather than one off launches. The measure that matters is not the launch report, it is whether the account is still profitable years later.
What you get.
Account structure
Campaigns, ad sets and audiences built around the offer and the sales motion, not copied from a template account.
Creative and copy
Ad copy and creative direction written against the objection the buyer actually has at that stage.
Call only campaigns
For teams that close on the phone: call extensions, call tracking, and hours matched to when someone can answer.
Conversion tracking
Server and client side tracking wired to the CRM, so reported conversions are booked enquiries rather than form loads.
Lead routing
Every lead piped straight into the CRM and into an automated first response, no manual export.
Ongoing management
Budget, bids, negatives and creative rotation managed continuously, reported in cost per enquiry.
Where this has been done.
Client work behind this service. Numbers are being confirmed with each client before they are published.
Premier Choice International
Over four years of Meta ads lead generation, alongside the website and SEO, from 2019 to September 2023.
Aura Cars
Google Ads call campaign structure designed around trained phone operators.
XO Cabs
Transport operator engagement in the UK market.
How an engagement runs.
Audit
I map what exists today and show you where enquiries are leaking out.
Plan
A fixed scope, priorities ordered by revenue impact, and a price agreed before work starts.
Build
I do the work myself. No juniors, no outsourcing, direct access throughout.
Run and report
Tracked in GA4 and reported as traffic, leads, cost per enquiry and booked appointments.
Every layer feeds the next.
Let us find where your system is leaking.
A free 30 minute call. I look at your site, rankings and follow-up before we speak, so the time goes on fixes rather than discovery.
Book a strategy call