I design and build clean, fast, SEO-friendly websites that connect with your lead capture, CRM, booking, analytics, and follow-up systems.
From WordPress websites and landing pages to static business sites and custom tools, every build is planned around how visitors discover, understand, and act on your offer.
A strong website should explain the offer clearly, make the next step obvious, capture the enquiry correctly, load quickly, work on every device, support search visibility, and connect with the rest of the marketing system.
I build with that full path in mind
Six ways the work is usually scoped. Most projects combine two or three of them, because the build, the search foundation and the lead path are decided together.
Professional business websites built around clear positioning, responsive layouts, lead capture, trust, performance, and conversion.
Custom WordPress websites, redesigns, page builds, content updates, technical improvements, and ongoing maintenance. I have worked with WordPress since my first client build in 2018.
Focused landing pages for paid campaigns, lead generation, appointment booking, launches, and specific offers.
Redesigns for websites that look outdated, communicate poorly, load slowly, or fail to support the current business offer.
Fast, secure, lightweight websites built with HTML, CSS, JavaScript, or the existing project stack. This site is built the same way.
Ongoing updates, technical fixes, speed improvements, content changes, analytics checks, security support, and performance monitoring. Outcomes depend on the current site and its hosting environment, so I review before committing to targets.
My background in SEO, paid media, CRM, and automation means I do not hand over a website without understanding what should happen after someone submits a form, calls the business, or books an appointment.
The development work supports the full customer journey rather than ending at the page.
Organic search, Meta Ads, Google Ads, and direct visits all land on pages built to match the intent that sent them.
Forms, click-to-call, quote requests, and booking links, each one recorded with the source that produced it.
Enquiries land in GoHighLevel or the existing CRM with the right pipeline stage, tags, and lead owner.
SMS and email follow-up, missed call text back, reminders, and no-show recovery run from the moment the enquiry arrives.
Calendar links and booking flows sit where the visitor is ready to act rather than three clicks away.
GA4, Search Console, and CRM reporting are connected so the source of each booking stays visible.
Websites in the United States, the United Kingdom, and Pakistan, from a tax consultancy in 2018 to calculator platforms built with Claude Code.
Website and ecommerce management supporting product discovery, enquiries, phone bookings, and digital sales. Monthly revenue grew from roughly $40K to $126K within a year, as a multi-channel outcome across the website, SEO, and paid campaigns rather than the build alone.
Ecommerce websiteWordPress website, SEO support, and lead generation infrastructure for a real estate business.
WordPress
WordPress website and around six months of SEO support for a Virginia-based tax consultancy. The first client engagement, in 2018.
WordPress
Website and landing page support connected with Meta Ads, lead capture, CRM, trial booking, and follow-up.
Website and CRMBusiness website and digital presence support for a local coffee business.
Local business websiteCampaign website development for a local city council candidate, delivered against a fixed election deadline. The candidate went on to win the seat.
Campaign website
Website and campaign support for a seasonal fundraising initiative.
Campaign website Case study in preparation
Website and booking journey support for a UK transport business.
Booking journey Case study in preparation
SEO-focused tools and calculator platforms built using static development and AI-assisted workflows with Claude Code.
Static build
Website and enquiry journey for a dental marketing agency, built around a single lead capture path.
Website
Website for the agency through which several of these projects were managed.
WebsiteSee the full picture in the case studies and on the about page
The process stays practical. Every decision should support clarity, usability, search visibility, or conversion.
I review the business, audience, current website, goals, offer, traffic sources, lead flow, and required functionality.
I define the sitemap, page hierarchy, navigation, content flow, conversion points, and internal linking.
I create the visual system, page layouts, spacing, typography, content hierarchy, and responsive behavior.
I build the pages, forms, interactions, integrations, responsive layouts, and technical foundations.
I test functionality, mobile layouts, browser behavior, forms, links, performance, accessibility, analytics, and SEO basics.
I deploy the website, confirm tracking, monitor issues, and improve the site using real user and performance data.
These eight groups are the standard foundation of a build. Anything beyond them, including deeper integrations and custom functionality, is scoped per project.
Advanced integrations are not automatic. CRM pipelines, booking systems, call tracking, custom APIs, and automation workflows are confirmed during discovery and quoted as part of the project, because they depend on the tools a business already runs.
Most of the businesses I build for fall into one of three models. The model decides the layout, the calls to action, and what has to happen after the enquiry.
More than eight years across web development, SEO, and digital growth, with more than 20 clients and businesses supported in that time.
I can design, build, debug, maintain, and improve the website without separating strategy from implementation.
I understand how site structure, content hierarchy, technical quality, and search intent affect visibility. I have led a 30+ person SEO team and worked on a health publisher that grew from 59M to 82.3M monthly organic visitors.
I understand how the offer, landing page, form, tracking, and follow-up affect campaign performance.
I can connect forms, calls, booking actions, CRM stages, lead ownership, and follow-up workflows.
I build around the way enquiries are actually handled, rather than treating the website as an isolated design project.
The result is a website built to fit the real customer journey
I pick the stack from how the site will be maintained and what it has to do, not from a preferred platform.
Where a team needs to edit content without a developer.
Where speed, security, and low maintenance matter more than in-browser editing.
Where the platform stops and the business still needs something built.
Claude Code as part of the build process, reviewed and tested like any other code.
Read more about AI development with Claude Code
Short answers. Anything specific to your current site is worth a call, where I can look at the actual setup.
I build business websites, WordPress websites, static websites, landing pages, utility websites, calculator platforms, campaign pages, and custom web tools.
Yes. I can review the current structure, design, content, mobile experience, performance, SEO, forms, tracking, and conversion path before rebuilding or improving the site.
Every website includes a sound technical and structural SEO foundation. Broader keyword research, content strategy, local SEO, and ongoing SEO can be scoped separately based on the project.
Yes. I have worked with WordPress since 2018 and can build, redesign, maintain, and improve WordPress websites.
Yes. Forms, calls, booking actions, lead sources, pipelines, tags, workflows, and tracking can be connected where the CRM and project requirements support it.
Yes. I build focused landing pages for Meta Ads, Google Ads, lead generation, appointment booking, offers, and campaigns.
Yes. I can review images, code, plugins, layout shift, loading behavior, scripts, and technical issues. Exact performance outcomes depend on the current site and hosting environment.
Yes. Ongoing support can include updates, technical fixes, content changes, performance reviews, tracking checks, and maintenance.
Yes. I can work directly with a business or support an agency or internal team with design, development, technical implementation, integrations, and maintenance.
The timeline depends on page count, content readiness, functionality, integrations, approvals, and the current website. I confirm the scope and timeline after reviewing the project.
For WordPress projects, editable content areas can be set up for internal updates. For static or custom projects, the editing and maintenance process is defined before development.
Yes. I work remotely and have supported businesses and projects in the United States, United Kingdom, Pakistan, and other markets.
I can review your current website, offer, traffic sources, lead capture, CRM, booking flow, and tracking before defining what should be built or improved.