I improve how websites are found, understood, and converted through technical SEO, search strategy, content structure, local optimization, authority building, and performance analysis.
My background in web development, paid acquisition, and automation means I look beyond rankings and understand what happens after a visitor reaches the website.
SEO problems rarely come from one missing keyword. They usually come from a combination of technical issues, weak page structure, unclear search intent, thin content, poor internal linking, limited authority, and landing pages that do not convert.
I review the entire path rather than treating rankings as the final outcome
Eight areas of work. Which one matters first depends on what the audit finds, because a technical block and a content gap are not fixed in the same order.
I identify and resolve issues that affect crawling, indexing, site structure, page performance, rendering, mobile usability, and search engine access.
I identify how prospects search, which terms reflect real intent, where competitors are visible, and which pages should target each opportunity.
I improve page structure, titles, headings, content hierarchy, internal links, metadata, media, and topical clarity.
I improve visibility for businesses that depend on local searches, location-based services, calls, bookings, and map results. Map positions are not something any provider can promise, so the work targets the signals behind them.
I plan content around search demand, business priorities, topical authority, internal linking, and the customer journey.
I review backlink quality, identify authority gaps, support digital PR opportunities, and develop safer authority building priorities. I do not sell a fixed number of links.
I improve how category, product, collection, and supporting content pages are structured, discovered, indexed, and connected.
I monitor visibility, clicks, impressions, landing pages, conversions, technical issues, and content performance to guide the next improvements.
My SEO background is connected with development, paid media, CRM, and automation. That means I can review whether the right page ranks, whether the visitor understands the offer, whether the enquiry is tracked, and whether follow-up actually happens.
The goal is not traffic for its own sake. The goal is relevant visibility that supports business outcomes.
Search intent decides which page should exist at all, and whether a term deserves a service page, a guide, or nothing.
The title and description set the expectation. A click that meets a mismatched page is a bounce, not a win.
Clarity of offer, proof, and a next step that matches the intent which produced the visit.
Forms, click-to-call, and booking links, each one recording the organic source that produced it.
The enquiry reaches the CRM with an owner, a pipeline stage, and follow-up that starts without manual work.
Search Console, GA4, and CRM data connected, so organic work can be judged on bookings rather than sessions.
Three engagements with records behind them. Each one names what SEO contributed and what it did not, because organic work rarely moves a business on its own.
Organic search growth through localized SEO, content improvements, technical work, and search intent alignment. The Search Console record shows the trend from the project start date.
Delivered as part of an agency engagement
Monthly organic visitors during an SEO engagement on a large health publishing property, worked on alongside a team rather than owned end to end. I led a 30+ person SEO team during this period.
Delivered as part of an agency engagement, not sole responsibility for the property
SEO supported this result alongside website improvements, paid advertising, ecommerce management, phone bookings, customer follow-up, and sales process improvements. SEO alone did not produce the revenue change, and the figure is a business outcome rather than an organic one.
Direct client engagement, multi-channel result
More detail in the case studies and the Dallas Parrots write-up
Seven areas, reviewed in this order. A site that cannot be crawled will not be rescued by a publishing schedule, so access and structure come first.
More content is not always the first fix
I review the relationship between the website, location pages, Google Business Profile, reviews, citations, calls, forms, and booking process. First position in the local pack is not something anyone can promise, so the work targets the signals behind it.
Local search work I have done sits in the Dallas Parrots case study
I plan content around the questions prospects ask before they contact the business. Each page type has a job, and internal links are what pass context between them.
Commercial intent. Explains the offer, the proof, and the next step. This is the page that should rank for the money term.
Informational intent. Answers the question a prospect has before they are ready to buy, and links up to the service page.
Evaluation intent. Sets out the options honestly, including where a different option fits better. Trust is the conversion mechanism here.
Local intent. Real detail about the area served rather than a template with the city name swapped in.
Long tail intent. Captures the specific phrasing people actually type, and routes them to the right service page.
Proof. First-hand evidence with records behind it, which is what makes the rest of the cluster credible.
I structure content so that both people and search systems can understand who it is for, what it explains, and why the source is credible.
No one can guarantee inclusion in an AI-generated answer. The work focuses on clarity, authority, structure, and evidence, which are the same things that make a page useful to a reader.
SEO is an ongoing improvement process, not a one-time checklist.
I review the business model, audience, markets, website, competitors, current traffic, lead sources, and conversion goals.
I analyze technical SEO, site structure, content, search intent, local visibility, authority, analytics, and conversion tracking.
I separate urgent technical issues from content opportunities and longer-term authority work.
I improve or coordinate changes across the website, content, metadata, internal links, local pages, technical setup, and tracking.
I monitor clicks, impressions, landing pages, rankings, conversions, crawl issues, and content performance.
I update priorities based on what search data and business outcomes show.
The business model decides which SEO work pays back first. A clinic and an ecommerce store do not share the same first priority.
More than eight years across SEO, web development, and digital growth, with more than 20 clients and businesses supported in that time.
I can identify and implement technical, structural, performance, and template-level changes rather than stopping at a recommendation document.
I have worked across execution, strategy, reporting, team leadership, local SEO, international SEO, and large content environments, including leading a 30+ person SEO team.
I understand how organic and paid landing pages differ, how search intent affects lead quality, and how tracking connects traffic with outcomes.
I can review whether organic enquiries enter the CRM correctly, receive an owner, trigger follow-up, and reach the right booking or sales process.
I prioritize SEO work around the business model, customer journey, operational capacity, and commercial intent.
Organic visibility is more useful when the entire path is connected
Short answers. Anything specific to your site is worth a call, where I can look at the actual Search Console data.
I work across technical SEO, keyword research, search intent mapping, on-page SEO, local SEO, content strategy, internal linking, authority analysis, reporting, and implementation.
Yes. I can review crawling, indexing, site structure, content, metadata, internal links, performance, local visibility, backlinks, analytics, and conversion tracking.
No. Search rankings depend on competition, website history, technical quality, content, authority, market conditions, and search engine changes. I provide evidence-based work, clear priorities, and transparent reporting.
The timeline depends on the website, market, competition, technical issues, content quality, authority, and implementation speed. Some technical improvements can be completed quickly, while meaningful organic growth usually develops over a longer period.
Yes. Technical SEO is a core part of the work and may include crawling, indexing, canonicals, redirects, sitemaps, structured data, mobile usability, internal links, rendering, and performance risks.
Yes. Local SEO can include Google Business Profile review, location pages, service area structure, citations, reviews, local keyword targeting, and conversion paths.
I can develop content strategy, keyword maps, page briefs, structural recommendations, and optimized content. The exact writing and publishing scope is defined for each project.
I review backlink quality and authority gaps and can support safer outreach, digital PR, and linkable content strategies. I do not promise a fixed number of links or use low-quality bulk link packages.
Yes. Ecommerce work can include category pages, product pages, collections, internal linking, duplicate content risks, faceted navigation, technical SEO, and content planning.
Yes. Forms, calls, lead sources, CRM stages, ownership, follow-up, booking, and conversion tracking can be reviewed so organic traffic is connected with the lead handling process.
Yes. I can support an agency or internal team with audits, implementation, reporting, technical fixes, strategy, content planning, and ongoing SEO work.
I improve content clarity, source credibility, author identity, structure, direct answers, internal links, evidence, and technical foundations. No provider can guarantee inclusion in AI-generated answers.
I can review your technical foundation, search visibility, site structure, content, local presence, authority, analytics, and conversion path before defining the highest-priority work.