AI integration and custom automations.

The repetitive work your team does every day, handed to systems that run it. Custom integrations built with Claude and connected to the CRM you already use.

Claude and MCP Custom integrations Workflow automation

AI Integration, built as part of the system.

Most AI in marketing stops at a chat widget. The useful version sits deeper: an integration that reads your CRM, drafts the follow-up, updates the record and hands a human the decision that actually needs a human.

I build these as software, with the same standards as the rest of the stack. Scoped to one workflow at a time, tested against real accounts, and documented so the business is not dependent on a black box.

What you get.

Workflow discovery

Find the repetitive work worth automating, and the work that should stay with a person.

Custom AI integrations

Claude connected to your CRM and tools through MCP servers built for the account, running against live data.

Content and response drafting

Draft replies, summaries and follow-ups generated from real contact history, reviewed before they go out where that matters.

Data and reporting automation

Recurring reporting and data cleanup handled by the system rather than by an afternoon of copy and paste.

AI assisted builds

The same tooling applied to delivery, which is how sites and apps here ship faster without a team.

Guardrails

Clear boundaries on what the automation may do unattended, with logging so you can audit it.

How an engagement runs.

Step 01

Audit

I map what exists today and show you where enquiries are leaking out.

Step 02

Plan

A fixed scope, priorities ordered by revenue impact, and a price agreed before work starts.

Step 03

Build

I do the work myself. No juniors, no outsourcing, direct access throughout.

Step 04

Run and report

Tracked in GA4 and reported as traffic, leads, cost per enquiry and booked appointments.

Every layer feeds the next.

Let us find where your system is leaking.

A free 30 minute call. I look at your site, rankings and follow-up before we speak, so the time goes on fixes rather than discovery.

Book a strategy call