My paid advertising services cover Google Ads and Meta Ads, managed with the offer, landing page, tracking, CRM, follow-up, booking process, and business outcome in view.
The campaign is only one part of the system. I also review what happens after a prospect clicks, calls, submits a form, or enters the CRM.
A campaign can generate clicks and enquiries while the business still loses money. The offer may be unclear, the page may not match the ad, tracking may be incomplete, leads may enter the wrong pipeline, or follow-up may begin too late.
I review the full path before recommending more budget
Eight areas of paid media work. Most engagements start with the audit and the tracking review, because those decide whether the rest of the spend can be judged at all.
I review the business model, audience, offer, market, existing campaigns, website, tracking, CRM, lead handling, and commercial goal before defining the campaign structure.
I build and manage Facebook and Instagram campaigns for lead generation, appointments, ecommerce, product enquiries, awareness, and retargeting.
I manage Google Search and other suitable campaign types around search intent, account structure, landing page relevance, tracking, and commercial outcomes.
I build campaigns for businesses that depend on enquiries, calls, consultations, appointments, trials, and quote requests.
I support campaigns designed around product discovery, ecommerce sales, product enquiries, phone bookings, retargeting, and repeat customer activity. Return depends on margin, price point, and the sales process, so I review those before setting expectations.
I design and build focused landing pages that keep the ad, offer, page content, form, tracking, and follow-up aligned.
I set up or review the measurement required to understand which campaigns, ads, forms, calls, and landing pages are producing meaningful actions. No setup gives perfect attribution, so reporting separates confirmed actions from platform-reported figures.
I review existing account structure, targeting, search terms, creative, offer alignment, landing pages, tracking, lead quality, follow-up, and reporting.
Neither platform is better in general. The right channel depends on the offer, buying behavior, search demand, sales process, creative assets, and measurement setup.
Google Ads can reach people actively searching for a service, product, location, solution, or business category. The demand already exists, so the work is about matching that intent to the right page.
Meta Ads can introduce an offer, generate leads, retarget interested audiences, promote products, and support appointment-driven or enquiry-driven campaigns. The creative and the offer carry more of the work.
Nine stages sit between the budget and the reported outcome. Only the first two live inside the ad platform.
The account structure matches the offer and objective.
The message sets the correct expectation.
The page continues the same message and makes the next step clear.
The action captures the information needed without unnecessary friction.
The lead enters the correct pipeline with the correct source.
Someone becomes responsible for the enquiry.
SMS, email, call tasks, or booking actions begin promptly.
The business can see whether the enquiry progressed.
Campaign data is connected with lead quality and business outcomes where possible.
Optimizing only the ad account leaves too much of the result outside the review
Three live accounts. Budget, cost per result, and spend columns are redacted in every screenshot, because those figures belong to the client. Campaign structure, delivery, and reach stay visible so the accounts are verifiable as real.
Campaigns support commercial property enquiries and active real estate projects, running lead, engagement, and awareness objectives from the same account.
Ongoing engagement. Performance figures withheld at the client's discretion
The campaign is connected with the process that contacts, tracks, books, and follows up with each enquiry. Meta leads enter GoHighLevel, land in a nine-stage pipeline, and trigger follow-up workflows rather than sitting in an inbox.
Direct client engagement. Read the Sixth Sense case study
This was a multi-channel growth outcome supported by website improvements, SEO, paid advertising, ecommerce management, phone bookings, customer follow-up, and sales process improvements. Advertising was one contributor, not the cause of the full result.
Direct client engagement. Read the Dallas Parrots ecommerce growth case study
Earlier Meta lead generation for Premier Choice International ran from 2019 to 2023
Eight areas. Most underperforming accounts have a problem in at least three of them, and usually only one of those sits inside the ad platform.
Cheap leads are not useful when they are unqualified, untracked, or ignored. A low cost per lead with no bookings behind it is a reporting problem, not a result.
When the advertisement and landing page feel like two different messages, campaign performance and lead quality suffer.
The Sixth Sense campaign page beside this list is the pattern I build toward. One offer, three fields, a program selector that qualifies the enquiry before it reaches the CRM, and SMS consent captured at the point of submission rather than assumed later.
Pages are built through web design and development services and wired up with marketing automation
I evaluate campaign performance with the lead handling process in view. Not every enquiry books, and no follow-up system changes that, but an enquiry nobody owns is a wasted click.
A Meta lead from the Sixth Sense campaigns enters GoHighLevel rather than an inbox, carrying the campaign it came from.
The enquiry lands in the correct stage of a nine-stage pipeline, so its position is visible rather than assumed.
One of six active workflows begins. SMS and email follow-up start without anyone remembering to send them.
A trial can be booked from the follow-up itself, and the appointment is tracked against the enquiry.
No-show recovery can begin where required, which is usually where appointment-driven businesses lose the most.
Campaign spend can then be read against bookings rather than against form fills alone.
The full build is described on the marketing automation service page
The process is continuous because the platform, market, creative, and business capacity all change.
I review the offer, customer, market, sales process, current demand, website, CRM, and commercial goal.
I confirm what can be measured across the platform, website, forms, calls, bookings, and CRM.
I define channels, objectives, structure, audiences, keywords, creative requirements, landing pages, budgets, and tests.
I create or restructure campaigns, ads, targeting, tracking, landing page connections, and lead routing requirements.
I review spend, delivery, search terms, audiences, creative, landing pages, lead quality, and conversion actions.
I use CRM and sales feedback where available to understand whether campaigns are producing useful enquiries.
The business model decides what a campaign should even ask a prospect to do. A clinic and a product store need different conversion actions.
Paid advertising is not a good fit when the offer, fulfilment, tracking, or follow-up process is not ready. Those issues should be addressed first, because spend applied to a broken path only makes the loss faster.
More than eight years across web development, SEO, advertising, and digital growth, with more than 20 clients and businesses supported and more than 24 automation workflows currently live.
I manage Meta and Google campaigns across lead generation, appointments, ecommerce, product enquiries, and real estate.
I can review or improve the landing page, forms, mobile experience, page speed, tracking, and technical setup.
I understand search intent, page relevance, keyword behavior, local demand, and the relationship between paid and organic traffic.
I can connect lead sources, pipelines, tags, ownership, SMS, email, booking, no-show recovery, and reporting.
I look at lead quality, response process, appointment capacity, sales feedback, and operational bottlenecks rather than judging the account by clicks alone.
The campaign is managed as part of the customer acquisition system
Four levels, from what the platform reports to what the business actually banks. Reporting should separate confirmed data from estimates and platform-reported figures, because not every business has complete revenue attribution.
Most accounts are judged on level one. The decisions worth making sit at levels three and four
Short answers. Anything specific to your account is worth a call, where I can look at the actual campaign structure and tracking.
I manage Meta Ads and Google Ads where they fit the business, offer, audience, and campaign goal.
Yes. Facebook and Instagram campaigns are managed through Meta Ads Manager and may include lead generation, website campaigns, retargeting, ecommerce, and local offers.
Yes. Google Search campaigns can include keyword research, account structure, negative keywords, ad copy, assets, landing page review, conversion tracking, search term analysis, and ongoing optimization.
No. Campaign performance depends on the market, offer, budget, competition, creative, website, sales process, tracking, and follow-up. I provide structured management, testing, optimization, and transparent reporting.
Yes. I can design or improve landing pages so the advertisement, offer, form, tracking, CRM, and next step are aligned.
Yes. Leads can be routed into the appropriate pipeline with source data, ownership, tags, workflows, SMS, email, booking actions, and follow-up where the project requires it.
Yes. I can review campaign structure, targeting, audiences, keywords, search terms, creative, landing pages, tracking, lead quality, CRM handling, and reporting.
The suitable budget depends on the platform, market, audience size, competition, campaign objective, expected customer value, geographic area, and testing requirements. I review these factors before recommending a starting range.
Campaigns can begin collecting data after launch, but meaningful conclusions require enough delivery, clicks, enquiries, and business feedback. The required time depends on budget, market, conversion volume, and sales cycle.
I can provide creative direction, messaging, layouts, requirements, and testing plans. The exact graphic design or video production scope should be confirmed for each campaign.
I can review targeting, keywords, search terms, creative, offer positioning, form questions, landing pages, exclusions, CRM feedback, and qualification steps. Lead quality also depends on the market and offer.
Yes. Ecommerce work may include Google and Meta campaigns, retargeting, product or category focus, website review, tracking, product enquiries, phone bookings, and campaign optimization.
Yes. I can manage campaigns directly or work behind an agency or internal team across implementation, tracking, landing pages, CRM connection, optimization, and reporting.
Paid campaigns normally require monitoring, testing, search term or audience review, creative updates, budget decisions, tracking checks, and business feedback. The management scope is defined around the campaign.
I can review your ad accounts, offer, targeting, creative, landing pages, conversion tracking, CRM, follow-up process, and reporting before defining the highest-priority improvements.